About

I'm a Brazilian-Portuguese advertising professional with 15 years of experience leading integrated campaigns across global agencies and international brands.

My career has taken me across three continents, from São Paulo and Dubai to Toronto, building and delivering 360° campaigns for brands like Unilever, Heineken, Natura &Co., Itaú, Jeep, and Johnson & Johnson across LATAM, the Middle East, and North America. I also bring client-side experience from Noble Panacea, a luxury skincare brand, where I led global asset production across the US, Europe, the Middle East, and Asia

I work at the intersection of strategy, creativity, and execution, translating complex briefs into structured, high-quality outputs while keeping teams aligned and timelines intact. I'm the kind of person who brings both the big picture and the detail orientation to the same table.

Beyond brand work, I'm genuinely invested in sustainability and purpose-driven communication. I served as Communications Director for Agenda Antártica, an NGO focused on Antarctic preservation and climate awareness, leading their digital communication strategy and content on climate issues.

Based in Europe and a Portuguese-EU citizen, available for opportunities across the continent.

Work

Other projects

A campaign for Latin America celebrating all the 'mothers' in your life—those who love, support, and embrace you for who you are. Featuring a real family, the film highlights authentic connections and heartfelt moments.

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Set to one of the country’s most iconic songs, the campaign shows that adventure and exploration are possible wherever you are.

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Unlike other beer brands, Schin chooses to celebrate the charm and unique characteristics of lesser-known cities that also deserve to be known.

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Schin celebrates the many unique ways people order an ice-cold beer across Brazil.

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Launch of the Johnson's Baby product line for newborns across Latin America.

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Launch of the new 'Shiny Drops' product line by Johnson's Baby for the Latin American market.

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For the launch of Omo Sports, we integrated the logo into the jerseys of one of Brazil’s top football teams. The logo remained hidden and was only revealed when the players started to sweat, highlighting the product's unique proposition.

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To celebrate Valentine’s Day, Humor introduces a new fragrance designed to amplify the desire to kiss. This campaign highlights the magic of diverse kisses and couples, showcasing the essence of love in all its forms

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